Medium Roast Coffee

Medium roasted coffee beans cooling in the Motor Way roaster, Santa Barbara Roasting Company

Medium Roast Coffee, Roasted in Santa Barbara Since 1989

Viennese balance on Motor Way. Sweetness, body, and everyday depth without going full French. Specialty-grade. Locals call us RoCo.

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Since 1989 Santa Barbara's original on-site small-batch roaster. Heritage, not a trend cycle.
Roasted on Motor Way Green coffee in, Viennese balance out. Same building as the cafe. Fresh is the whole point.
Viennese Balance Specialty-grade taken to medium on purpose. Sweetness and body, not a compromise roast.

Shop Our Medium Roast Lineup

Marquee blends from the Medium Roast Coffee collection. Same bag art you know. Pick a house favorite or start with the sample pack.

Deep Tan Blend 12oz bag

Viennese

Deep Tan Blend

Indonesian and American beans roasted Viennese for rich chocolate notes. Balanced body, house medium pride.

From $22.00

Shop Deep Tan
Hope Ranch Blend 12oz bag

Viennese

Hope Ranch Blend

African and Central American beans with a slight smoky edge and sweet finish. Nuanced, full-bodied medium.

From $22.00

Shop Hope Ranch
Espresso Blend 12oz bag

Viennese & French

Espresso Blend

A cosmopolitan espresso blend with rich complexity and body. Built for shot pullers and milk drinks.

From $22.00

Shop Espresso
Verona Blend 12oz bag

Viennese & French

Verona Blend

Smooth yet intense, full-bodied finish. Rich aroma that pulls you into the cup.

From $22.00

Shop Verona
Montecito Blend 12oz bag

Full City, Viennese & French

Montecito Blend

American and Indonesian beans roasted to three degrees. A coffee lover's dream in the middle lane.

From $22.00

Shop Montecito
Cold Brew Blend 12oz bag

Viennese & French

Cold Brew Blend

Built for overnight and ice. Rich chocolate without harsh acidity. Medium-dark balance for cold brew.

From $22.00

Shop Cold Brew

See All Medium Roast Coffees

Drink It Here, Or Subscribe Fresh

Pull up at the cafe on Motor Way, or set a subscription so your favorite medium roast shows up without the scramble.

Visit the Cafe Start a Subscription

Balance on the Roast Curve

Medium roast is where sweetness and body meet. Read how we roast on Motor Way, why we mix roast levels in some blends, and why dark still has a proud place at RoCo.

How We Roast We Mix Roast Levels (Not Just Origins) Why RoCo Still Roasts Dark

Medium Roast FAQ

What does medium roast mean at RoCo?

Our medium roast lane centers on Viennese, often blended with Full City or French when the cup needs it. You get balance: sweetness, body, and enough depth without going full French. Specialty-grade, roasted on Motor Way.

How is medium different from light and dark at RoCo?

Light (Full City) leans brighter and clearer. Dark (French and Double French) leans bolder and deeper. Medium sits in the sweet spot: chocolate, balance, and everyday drinkability. We mix roast levels in some blends on purpose.

Do you roast on-site in Santa Barbara?

Yes. We have been roasting small batches at 321 Motor Way since 1989. Locals call us RoCo. You can smell the roast from the parking lot on a good day.

Which medium roast should I try first?

Start with Deep Tan Blend for classic Viennese chocolate balance, or Hope Ranch if you want a touch of smoke and sweetness. Not sure? Grab the Light & Medium Roast Sample Pack.

Is medium roast good for espresso and cold brew?

Yes. Espresso Blend and Verona work for shots and milk drinks. Cold Brew Blend is built for ice and overnight. Medium roast holds sweetness when you dial milk or dilution.

Can I subscribe or visit the cafe?

Subscribe for automatic bags at https://www.sbcoffee.com/pages/subscription, or pull up a chair at the cafe on Motor Way (https://www.sbcoffee.com/pages/cafe). Fresh roast tastes better in person.

Ready for Balanced Roast?

Viennese medium roast, roasted in Santa Barbara. Let the coffee do the talking.

Shop Medium Roasts Full Medium Roast Collection