SBRC Blog

Glass jars of whole coffee beans with wooden lids on a cafe counter, next to a Santa Barbara Roasting Co. adventure pack, with shelves of coffee bags blurred behind.
October 13, 2026
Fifty-plus coffees is a lot to look at when you just want a good cup. Here is how we help guests pick one, first by type and then by roast.
A RoCo House Blend coffee bag beside an air-tight canister on a wooden cupboard shelf.
October 9, 2026
The best place to store coffee beans is not the freezer. It is an air-tight container in a cool, dry cupboard.
Dark drip coffee pouring into a red RoCo mug.
October 6, 2026
Buy a drip coffee at RoCo, and you get a free refill for one hour after you buy it. That is the cafe habit: stay for the second cup.
A glass pitcher of cold brew with ice beside a Cold Brew Blend bag and a bottled cold brew.
October 2, 2026
Cold coffee gets filed under summer, and then it gets forgotten. A smooth chocolate glass does not ask what month it is.
RoCo coffee beans from light to dark roast spilling from three espresso cups, in front of Espresso Milano and State Street Blend bags
September 28, 2026
A darker cup tastes bolder, but what it gains in the roaster is flavor. Here is how we help guests pick between a lighter roast for more lift and a darker roast for bigger, heavier flavor.
Montecito Blend and Santa Barbara Blend bags. RoCo mixes roast levels, not just origins.
September 22, 2026
RoCo blends roast levels in one bag, not only origins. Montecito uses three degrees. Santa Barbara Blend mixes Full City and French.