SBRC Blog

A glass pour-over brewer with a paper filter on a sunlit kitchen counter, next to a black gooseneck kettle, a steaming speckled mug of coffee and a bag of Santa Barbara Roasting Co. Peru N.G., with window and leaf shadows on the wall.
October 16, 2026
Guests at the bar ask us how to make our coffee taste this good at home. Here are the four ways we tell them, with the simple steps for each.
Glass jars of whole coffee beans with wooden lids on a cafe counter, next to a Santa Barbara Roasting Co. adventure pack, with shelves of coffee bags blurred behind.
October 13, 2026
Fifty-plus coffees is a lot to look at when you just want a good cup. Here is how we help guests pick one, first by type and then by roast.
A RoCo House Blend coffee bag beside an air-tight canister on a wooden cupboard shelf.
October 9, 2026
The best place to store coffee beans is not the freezer. It is an air-tight container in a cool, dry cupboard.
Dark drip coffee pouring into a red RoCo mug.
October 6, 2026
Buy a drip coffee at RoCo, and you get a free refill for one hour after you buy it. That is the cafe habit: stay for the second cup.
A glass pitcher of cold brew with ice beside a Cold Brew Blend bag and a bottled cold brew.
October 2, 2026
Cold coffee gets filed under summer, and then it gets forgotten. A smooth chocolate glass does not ask what month it is.
RoCo coffee beans from light to dark roast spilling from three espresso cups, in front of Espresso Milano and State Street Blend bags
September 28, 2026
A darker cup tastes bolder, but what it gains in the roaster is flavor. Here is how we help guests pick between a lighter roast for more lift and a darker roast for bigger, heavier flavor.